Copies Plus Re-Brand

Copies Plus is a nice little copy place on the campus of St. Cloud State. I worked there as a graphic designer for about 2.5 years and had a multitude of projects. Realizing there hadn’t been an update since the 90’s I asked my boss if they’d be open to the idea of a rebrand. After talking with a few folks, they conceded to seeing what I could do.

The primary focus on the mark was to create something that presented well in multiple lights and formats, but also had the ability to evolve as designers after me used the mark. The tint gradient was used to provide a little bit of style while still maintaining a printable format in the yearly University planner. Each year we produced the planner that’s printed in a two-color format, so although multiple color and standard gradients weren’t permitted, the use of varying tints was.